BlinkMetrics brand kit
======================

This zip contains the assets and rules you need to use the BlinkMetrics
logo in press, partner, podcast, and integration material.

LOGOS
-----

  blink-horizontal-light.svg / blink-horizontal-dark.svg
    Stacked logo (mark above two-line wordmark). The default. Use light
    on backgrounds lighter than ~#5a5a5a, dark on darker backgrounds.

  blink-horizontal-too-light.svg / blink-horizontal-too-dark.svg
    Single-line logo (mark + horizontal wordmark). Use in tight
    horizontal spaces, like header strips, signatures, partner badges.

  blink-vertical-light.svg / blink-vertical-dark.svg
    Vertical logo (mark over stacked text). Use in square spaces, like
    social profile cards or sponsorship slides.

  blink-favicon.svg
    Mark only. Use for favicons, app icons, social avatars. Anywhere
    the wordmark won't fit.

  blink-horizontal-{light,dark}-{lg,md}.png
    Raster fallbacks for tools that won't take SVG.

COLORS
------

Primary
  #BE202B  BlinkMetrics red    (buttons, brand)
  #D56528  Orange              (button shadow, accents)
  #F9A719  Gold                (hover, highlights)
  #011016  Near-black          (body text)

Extended
  #022E3F  Navy 900
  #0B526D  Navy 700
  #400307  Maroon 900
  #56060B  Maroon 700
  #7F060D  Shadow red
  #F8313F  Bright red
  #FF8F53  Light orange
  #FFCD77  Warm yellow
  #FFEBC8  Cream
  #FFF2F3  Rose
  #E4F9F9  Cyan
  #D7F4FF  Sky

TYPOGRAPHY
----------

Coolvetica   Display / headlines       (freeware via dafont.com)
Figtree      Body, UI, buttons         (Open Font License via Google Fonts)
Poppins      Fallback only

USAGE RULES
-----------

Do
  - Use the light variant on backgrounds lighter than ~#5a5a5a.
  - Use the dark variant on backgrounds darker than ~#5a5a5a.
  - Maintain clear space equal to the height of the mark on all sides.
  - Keep the wordmark legible — at least 96px wide on screen, ~1in print.

Don't
  - Don't recolor the logo or replace the palette colors.
  - Don't stretch, rotate, skew, or distort.
  - Don't add drop shadows, glows, or other effects.
  - Don't place over busy photography without a solid backing.

CONTACT
-------

Need something not in this kit, or have a question about how to use the
BlinkMetrics brand? Reach out via https://blinkmetrics.com/contact/.

Latest version: https://blinkmetrics.com/brand/
