How PredictiveROI Transformed Their Data Into a Powerful Business Asset
“This is an asset for the business that gives us data analysis across millions and millions of data points.”
What They Were Up Against
Manual reporting was eating up time.
The team spent hours pulling data from multiple sources to build reports—good results, but not scalable.
They needed a better data foundation.
A centralized, scalable warehouse was key to streamline analysis and connect all client data sources.
They wanted to go bigger.
Beyond client-level reporting, they envisioned industry-wide insights and tools to spot what makes top performers stand out.
Meet PredictiveROI
PredictiveROI is a thought leadership and content strategy business that helps agencies and consulting firms sell more of what they do so they can charge a higher fee.
Erik Jensen is the Chief Strategy Officer of PredictiveROI.
The PredictiveROI team is dedicated to helping their clients’ agencies grow their audience, nurture their audience, and sell more to their audience.
They realized that to execute that mission more effectively, they needed to enhance their data analysis capabilities while making the process more efficient and scalable.
Erik Jensen
Chief Strategy Officer
The PredictiveROI Team's Challenge
Before BlinkMetrics, the PredictiveROI team prepared their client reports by spending hours manually finding and collecting data from multiple sources to feed into their data analysis tool. The resulting reports were high-quality and actionable for clients, but all the manual time and effort involved placed limitations on business scalability.
To better serve existing clients and set the stage for scalable growth, PredictiveROI needed a data warehouse that could connect to all their clients’ data sources (not just Keap) while providing a robust, scalable analytics infrastructure.
As Erik explained, “Data collection is going well. Analysis is still inefficient. It’s not bad. We do good analysis, but it’s inefficient, and it’s not as broad-based as it could be.”
In addition to the individual client level analysis they were already doing, the PredictiveROI team also dreamt of the ability to do industry level analysis. They envisioned a data tool that would help them analyze a broader range of data and find anomalies so the team could figure out what unique inputs lead to high-achieving outlier results. Those valuable insights could then be shared with PredictiveROI’s clients for data-informed business decision making.
"The BlinkMetrics team was incredibly responsive and patient.
Every time we asked, ‘Can it do this?’ the answer was yes—delivered with clarity, enthusiasm, and follow-through. We never once felt like our questions were treated as silly or unwelcome."
The Solution?
BlinkMetrics partnered with PredictiveROI to architect a clean, structured data warehouse ready to scale with the PredictiveROI team and connect to all their data sources.
PredictiveROI’s analysts received tailored scorecards and visual reporting dashboards pulling historical data for metrics across CRMs, marketing platforms, and more.
The BlinkMetrics team worked with PredictiveROI’s analysts to ensure every metric on every report was accurate and verified—critical for building trust in the numbers.
Results That Speak for Themselves
Smarter Dashboards, Faster Reporting
Deployed visual dashboards and KPI scorecards across multiple accounts to streamline client reporting.
Time Back for the Team
Freed up internal team resources formerly spent on manual report generation
Client Reporting That Shines
Created a more transparent, client-ready reporting experience: “Way more user-friendly than anything we could do in-house”
Company-Wide Confidence
Earned strong internal buy-in: “The value is obvious. This isn’t just efficiency—it’s a business asset.”
Less Copy-Paste, More Analysis
Enabled internal analysts to access standardized reports, speeding up analysis and reducing manual “copy-paste” work
Built for the Future
Set the stage for automated AI-driven insights by structuring and storing the data in a reusable, queryable format
How It All Came Together
With standardized dashboards and unified data models in place, PredictiveROI is now positioned to scale their analytics operation across dozens of client accounts, plug in AI-driven analysis, and unlock strategic insights at a portfolio level. BlinkMetrics is the foundation for that growth.
"I recommend BlinkMetrics to anybody that runs a business that can either better serve their clients through data or a business that has an ambition to make themselves more valuable for sale."
“Data is a huge difference in companies that are valuable from a sale perspective.”
Why work with the BlinkMetrics team?
Experts You Can Count On
Data safety and data integrity is important, so trust matters.
“Knowing you were the sort of people that I would genuinely just hang out and trust…it felt like we were talking to people who weren’t trying to pull one over on us.”
Knowledge Meets Kindness
The Blink team will patiently walk you through the learning curves. Even if you’re someone who doesn’t understand what can be done with data, or you don’t know what data you have, the Blink team will guide you.
“The patience you guys had in pulling us along this learning curve [of data possibilities] was awesome.”
Ready to turn your data into a true business asset?
Whether you’re looking to scale operations, improve client reporting, or unlock blended data insights, BlinkMetrics can help you get there.
