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Professional-grade insights without the overhead

Our fractional data team gives you results and flexibility

It doesn’t make sense for small businesses to hire an in-house data team.

  • Illustration of salary cost stacks

    In-house is expensive

    • Total average salary cost of $344,327/yr for a 3-person data team (Data Analyst, Data Engineer, Data Scientist)
    • That’s more than $28,000 per month
  • Illustration of a slow hourglass

    In-house is slow

    • Recruit, hire, and onboard new data team members
    • Set up and maintain your own data warehouse and connectors
    • Build dashboards and custom reports
  • Illustration of a locked-in calendar

    In-house is permanent

    • Even if you can afford the time and expense, most small businesses don’t need a full-time data team year-round constantly building new dashboards.
Building in-house data team BlinkMetrics
Hiring Time
  • 6 months to recruit, hire, and onboard a professional 3-person data team
  • Vetted professionals ready within days
Infrastructure Setup
  • A fresh in-house team spends first 3 months choosing and setting up data pipeline and data warehouse infrastructure.
  • Professional-grade infrastructure ready within minutes
Infrastructure Vendors
  • You will need to choose and sign multiple vendor contracts (with annual commitments in many cases):
    • Data Ingestion (ETL/ELT) like Fivetran or Airflow
    • Data Warehouse like BigQuery or Redshift
    • Data Visualization like PowerBI, Looker, or Tableau
  • All-in-one platform purpose-built for small businesses
  • Simple monthly plans — no per-seat billing or annual contract required
Integrating with Your Business Tools
  • 2-3 months of writing and testing API connectors to pull data from your business tools into the warehouse where it can start being analyzed
  • 70+ battle-tested integrations ready to immediately pull your business data into a professional-grade warehouse. Our team has deep expertise in the tools you already use.
Building Reports + Dashboards
  • Data team starts building custom reporting dashboards
  • Data team starts building custom reporting dashboards
Data Team Costs
  • Permanent salary cost averaging $28,000/month
  • Fractional team starting at $4999/month (pause or cancel anytime)
Infrastructure Costs
  • Depending on the architecture and vendors your in-house team chooses, this can vary significantly (from $20,000 to over $100,000 annually).
  • We’ve architected BlinkMetrics® with small businesses in mind from day one. Platform plans start at $499/month.

Building in-house data team

Hiring Time

  • 6 months to recruit, hire, and onboard a professional 3-person data team

Infrastructure Setup

  • A fresh in-house team spends first 3 months choosing and setting up data pipeline and data warehouse infrastructure.

Infrastructure Vendors

  • You will need to choose and sign multiple vendor contracts (with annual commitments in many cases):
    • Data Ingestion (ETL/ELT) like Fivetran or Airflow
    • Data Warehouse like BigQuery or Redshift
    • Data Visualization like PowerBI, Looker, or Tableau

Integrating with Your Business Tools

  • 2-3 months of writing and testing API connectors to pull data from your business tools into the warehouse where it can start being analyzed

Building Reports + Dashboards

  • Data team starts building custom reporting dashboards

Data Team Costs

  • Permanent salary cost averaging $28,000/month

Infrastructure Costs

  • Depending on the architecture and vendors your in-house team chooses, this can vary significantly (from $20,000 to over $100,000 annually).

BlinkMetrics

Hiring Time

  • Vetted professionals ready within days

Infrastructure Setup

  • Professional-grade infrastructure ready within minutes

Infrastructure Vendors

  • All-in-one platform purpose-built for small businesses
  • Simple monthly plans — no per-seat billing or annual contract required

Integrating with Your Business Tools

  • 70+ battle-tested integrations ready to immediately pull your business data into a professional-grade warehouse. Our team has deep expertise in the tools you already use.

Building Reports + Dashboards

  • Data team starts building custom reporting dashboards

Data Team Costs

  • Fractional team starting at $4999/month (pause or cancel anytime)

Infrastructure Costs

  • We’ve architected BlinkMetrics® with small businesses in mind from day one. Platform plans start at $499/month.

We can help you

finally know what your data is telling you

Instead of committing to hundreds of thousands of dollars in-house, rent a team of experienced data pros month-to-month for a fraction of the cost.

meet your fractional data team
  • Dedicated fractional data team

    Analyst, scientist, and engineer who have worked with the SaaS tools your business runs on

  • Custom dashboards & KPI scorecards

    Tailored to your data questions and business model so you can monitor everything in one place

  • Off-the-shelf scorecards & reports

    Monitor everything in one place, know what’s on-track and what needs your attention, at a glance (normally .

  • No long-term commitment required

    When you don’t need fractional services, scale down to a platform-only plan and keep access to your custom reporting.

Are you ready to uncover the insights buried in your business data?

With our team's software and service combo, your backlog of unanswered data questions gets solved quickly. Instead of raw spreadsheets or disconnected exports, you get elegant dashboards and scorecards that deliver clear, actionable insights so your team knows exactly where to focus next.

schedule a free call

Recent projects

inspiration for your next data project

Put your data to work.

get started
  • Help Scout agent-level & customer-level reporting

    Custom dashboard template to track employee performance and growth over time as well as individual customer trends for a SaaS customer support team.

    Help Scout agent-level reporting dashboard screenshot
  • WooCommerce inventory low-stock report

    Re-order low-stock reports identify fast-moving products so teams can reorder best-sellers before running out.

    WooCommerce low-stock reorder report screenshot
  • Keap full-funnel marketing reporting

    Visual reporting dashboards pulling historical data for metrics across CRMs, marketing platforms, and more.

    Keap full-funnel marketing reporting dashboard

Nathan Tyler

My team will tell you that I absolutely love talking about business, data, and operations.

I’ve built several businesses the hard way in the past, with little or no data, and I know how much can be gained once you have a handle on it. Combining data with good instincts is an unstoppable combination.

I’d be honored to help you with your business. Please get in touch and I’ll be personally involved in helping you get to the next level.

– Nathan

Nathan Tyler, Co-Founder of BlinkMetrics

Experience

  • 20+ years running web-based agency and software businesses
  • 15+ years as a startup founder and CEO
  • 250+ websites and web applications built

Career Highlights

  • Built internal systems currently utilized by Fortune 250 companies
  • Founded StagingPilot, which was acquired by Pantheon in 2019

Other Products

  • SaaS: AAArdvark
  • WordPress: Simply Schedule Appointments, Draw Attention, Plugin Detective

our team is dedicated to client success

  • 19

    team members

    Our team is chock full of solution-oriented individuals who believe in transparency, being kind to people, and always delivering on commitments.

  • 90,000

    sites using our software

    Our trusted products are actively supporting tens of thousands of business worldwide.

  • 253

    five-star reviews

    Our customer reviews speak for themselves. We care about building awesome products and above-and-beyond customer support.

Ready to unlock your data insights?

schedule a free discovery call