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Frequently asked questions

The quickest answers are here. Skim these before sending a note.

  • How is this different from using spreadsheets?

    BlinkMetrics moves you out of static, error-prone spreadsheets and into live, automated dashboards.

    We connect directly to your data sources, update everything continuously, and give you interactive reports with segmenting and drill-down capabilities.

    No more manual exports, broken formulas, or the chaos of version control.

  • How long does it take to set up?

    Our customers are up and running with their core dashboards in less than 30 days.

    After an initial kick-off call, our team handles 100% of the setup for you. You don't need to learn new software or build anything yourself.

  • Do I need a developer or IT team to integrate this?

    Nope. Our team handles the technical integration for you.

    We simply need access to your business tools (like your CRM, ad platforms, or database). There's no coding, scripting, or developer resources required on your end.

  • What tools and platforms can you connect to?

    We connect to all the essential tools that drive SMBs, including:

    • CRMs: HubSpot, GoHighLevel, Keap, Pipedrive
    • Customer Support: Help Scout, Zendesk
    • Project Management: Asana, ClickUp, Monday
    • Finance: QuickBooks Online, Harvest, Stripe
    • Ad Platforms: Google Ads, Twitter/X, Meta
    • Marketing: Google Analytics, Calendly, WordPress

    If you use a specific tool or even a proprietary application, just ask. We can likely connect to it.

  • My data is sensitive. How do you handle security?

    Data security is our top priority. Every customer gets their own isolated data warehouse and we use industry-standard encryption (both in transit and at rest).

    On top of that:

    • API keys are stored in a secrets manager.
    • We comply with major data protection regulations.
    • We offer user-based and team-based access controls.
    • We can remove or anonymize sensitive data before it ever enters the data warehouse. Many reports don't need it.

    We can also provide read access to your data warehouse so you can verify that all sensitive data is redacted and compliant with your requirements.

  • What if I need to track a new KPI or change a report?

    Unlike static spreadsheets, our granular data capture means you can define new KPIs and build new reports at any time, without needing to reconfigure your data pipelines.

    Your historical data is always available for new analysis. We can train your team to make edits, or continue to make changes for you.

Don't see your question? Send us a quick note or book a call.