How DiabolikDVD Unlocked New Revenue With Custom WooCommerce Inventory Reports
“This is a wealth of data for me. I can’t ask for more than this. I'm ordering the right products at the right time (no more missed sales) and returning what's not working for a credit from my vendors.”
“This is a wealth of data for me. I can’t ask for more than this. I'm ordering the right products at the right time (no more missed sales) and returning what's not working for a credit from my vendors.”
“This is a wealth of data for me. I can’t ask for more than this: I can order the right product at the right time, and manage returns so there’s less of the wrong things piling up.”
DiabolikDVD, founded by Jesse Nelson, is a passionate, owner-operated online storefront specializing in a vast selection of horror, cult, and rare cinema on DVD and Blu-Ray.
For over two decades, the store has been the go-to source for a global following of fans and collectors seeking high-quality editions from celebrated boutique labels worldwide—including Arrow, Synapse, Severin, Mondo Macabro, and Cauldron Films.
Meet DiabolikDVD
Jesse Nelson, Founder of DiabolikDVD, needed a smarter way to manage 10,000+ niche film titles, reduce excess inventory, and empower his team with actionable insights—all without relying solely on his own expertise and daily oversight.
BlinkMetrics delivered a powerful, flexible reporting dashboard and custom inventory analytics solution that streamlined restocking, flagged costly slow-movers, and enabled a more scalable, team-friendly business operation.
Jesse Nelson
Founder DiabolikDVD
The DiabolikDVD Team's Challenge.
Jesse has run DiabolikDVD for nearly 25 years, personally managing every order and inventory decision. While Jesse possesses deep industry knowledge and an instinct for what is selling, he also manages an ever-expanding inventory of more than ten thousand SKUs.
WooCommerce’s default reports fell short for DiabolikDVD’s needs. The default reports offered little insight into what wasn’t selling or what was out of stock but in demand. These dual shortcomings made it all too easy for excess stock to quietly accumulate in the warehouse while potential sales were missed on out-of-stock products.
At DiabolikDVD, most return and restock decisions depended on Jesse’s unique historical knowledge and daily review of individual orders. Everything from supplier details to product velocity resided solely in his head, preventing delegation and creating a one-person business bottleneck that kept him tied to his desk.
As Jesse pointed out when we met:
“Inventory is key to my business. It all relies on me right now. If I had an inventory reporting tool that made analysis and informed decision making easier, I could delegate to my team. It would free me up to do other things I really need to do.”
The Solution?
BlinkMetrics created a suite of tailored dashboards by syncing all WooCommerce data into a robust data warehouse, then leveraged that warehouse to answer Jesse’s key business questions.
Weekly inventory movement and sales reports
Showing exactly what had sold, by title and genre, over the previous seven days, helping Jesse and his team spot trends quickly.
Out-of-stock and low-stock reorder reports
Flagging products purchased by customers but out of stock in the last 90 days, making it clear which titles to reorder to capture otherwise lost revenue.
Return allowance and aging inventory reports
Identifying slow-movers and excess stock eligible for return to the supplier, so Jesse could recoup his cost and not sit on merchandise that wasn’t selling.
Custom supplier and product tagging
Enabling Jesse to document sources and return-eligibility directly inside WooCommerce, laying the groundwork for seamless delegation.
Export options and filters
Making it easy to capture a focused view, sort by what mattered most, and run the business proactively, rather than reactively.
Pre-order Management & Fulfillment Reports
Pre-order tracking reports ensure optimal stock for upcoming releases, preventing overstock or shortages and guaranteeing timely customer fulfillment.
How We Built a Solution Together
A Three-Stage Journey to Data-Driven Decisions
Stage 1
Stage 2
Stage 3
Discovery:
Identified manual processes, blind spots in inventory, and delegation barriers.
Development:
Built custom dashboards for sales trends, stock alerts, and supplier management.
Implementation:
Synced live WooCommerce data and refined dashboard based on real-time feedback.
“My worst enemy was my brain. With these reports and dashboards, I can step away for a few days while someone else reviews orders and makes smart decisions based on the data.”
— Jesse Nelson, Founder DiabolikDVD
The DiabolikDVD Transformation
Turned Dead Stock into Cash Flow
Jesse has already surfaced costly dead stock and marked items for return or sale, turning hidden losses into opportunities for reclaimed cash flow.
Optimized Warehouse & Boosted Operational Efficiency
The DiabolikDVD warehouse is becoming more efficient—less overflow, better cash utilization, and an improved ability to prioritize new releases or restocks for fast-moving cult favorites.
Streamlined Inventory Replenishment
Jesse Low stock and out-of-stock titles are re-ordered quickly keeping customers happy and maximizing sales opportunities.
The answers small businesses need are within reach with BlinkMetrics
(no 6-figure budget required)
“BlinkMetrics is at the core of my workflow—I check my dashboard daily. The pre-order report has saved me from missing inventory buys more than once. If you’re struggling with inventory blind spots in your e-commerce store, I highly recommend BlinkMetrics.”
Jesse Nelson
Founder, DiabolikDVD
Why Work with BlinkMetrics?
More Than Dashboards—A Partnership for Growth
Tailored to the real business pain:
BlinkMetrics doesn’t just offer generic dashboards; they listen to how real store owners work and deliver the exact custom reports needed for smarter, more profitable operations.
Enables true delegation:
With clear data and actionable recommendations, even complex inventory can be managed by staff, not just the founder.
Responsive expertise:
The BlinkMetrics team proactively adjusts features and reporting, ensuring the solution evolves as the business grows.
A trusted partner for the long term:
We don’t just deliver a report and disappear. We are invested in your continuous success, providing ongoing support, strategic insights as your business evolves.
Ready to get started?
Stop inventory guesswork. BlinkMetrics brings clarity to cut waste, optimize orders, and run your business seamlessly. Learn how.
