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Brand kit

Press & partner resources

Logos, colors, and usage rules for press, podcasters, and integration partners who want to feature BlinkMetrics in their work. Pull what you need below, or grab the whole kit at once.

Download the brand kit

Everything you need in one zip: every logo (light and dark), PNG fallbacks, favicon, and a one-page usage summary. If you just need a single logo, grab it from the gallery below where you can preview each version first.

Download .zip

Logos

Every version ships with a light variant (for light backgrounds) and a dark variant (for dark backgrounds). Use the preview tiles to confirm the right fit before you download.

Color palette

Tap any swatch to copy its hex code. The four primary colors carry the brand; the extended palette is used for backgrounds, illustrations, and supporting accents.

Primary

Extended

Typography

Two typefaces carry everything on the BlinkMetrics site.

  • Coolvetica

    Display / headlines · 400

    Operators don't run on hunches.

    Freeware via dafont.

  • Figtree

    Body, UI, buttons · 400 / 600 / 700

    BlinkMetrics pulls data from your CRM, finance, and operations tools together into live dashboards that finally answer the questions your individual tools can't.

    Open Font License via Google Fonts.

Usage guidelines

A few rules to keep the logo recognizable.

Do

  • Use the light variant on backgrounds lighter than ~#5a5a5a.
  • Use the dark variant on backgrounds darker than ~#5a5a5a.
  • Maintain clear space equal to the height of the mark on all sides.
  • Keep the wordmark legible. At least 96px wide on screen, or 1 inch in print.

Don't

  • Don't recolor the logo or replace the palette colors.
  • Don't stretch, rotate, skew, or distort.
  • Don't add drop shadows, glows, or other effects.
  • Don't place over busy photography without a solid backing.

About BlinkMetrics

One-paragraph boilerplate for press releases, podcast intros, and partner pages.

The BlinkMetrics team pulls data from your CRM, finance, and operations tools together into live dashboards that finally answer the questions your individual tools can't.

Need something not on this page? Drop us a note and we'll get it to you.