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BlinkMetrics vs. Hyros

See past the click, not just the ad that drove it

Hyros is great at attribution. But your business doesn't stop at the point of sale. BlinkMetrics covers the whole customer journey (marketing, sales, and fulfillment) in done-for-you dashboards built on your own data.

The honest take

Let's be straight about Hyros

Hyros is a genuinely good product, and it's built to solve the attribution problem: roughly ninety percent marketing, with some follow-through into sales.

But Hyros is never going to look at your project management boards, your help desk, or your field and work-order software. It stops where acquisition stops. The teams that move to BlinkMetrics care about the full picture: a true BI platform that follows a P&L line all the way across marketing, sales, and fulfillment.

If ad attribution is all you need, Hyros may be the better fit for you.

Attribution only

Stops at the click

Hyros tracks ad spend and ROAS, then stops at the point of sale. It never looks at your project management boards, your help desk, or your field and work-order software.

The whole journey

Marketing through fulfillment

BlinkMetrics follows a P&L line all the way across marketing, sales, and fulfillment, in done-for-you dashboards built on your own data.

BlinkMetrics vs. Hyros, side by side

Both can tell you what your ads did. Only one keeps going once the sale is made.

Hyros BlinkMetrics
Ad attribution & ROAS
  • Yes. Multi-touch attribution and ad-spend tracking are the core of the product.
  • Yes. We build ad-spend and marketing-ROI dashboards too. We have customers running exactly this.
Sales pipeline
  • Some follow-through past the click, but coverage is limited. The focus is acquisition.
  • Full pipeline. Deals, stages, and velocity from your CRM (HubSpot, GoHighLevel, Keap, Pipedrive).
Fulfillment & operations
  • Not covered. Hyros stops at the point of sale and doesn't look at delivery.
  • Yes. Work-order aging, job reopen rates, delivery, and ticket volume from the tools your team runs on.
Where the data comes from
  • Primarily ad-platform and tracking data, oriented around marketing.
  • Your first-party data, pulled directly from WooCommerce, WordPress/Gravity Forms, QuickBooks, Stripe, Keap, Help Scout, and 100+ more.
Custom reports for the tools you live in
  • Reporting is built around attribution, not the day-to-day tools your team uses.
  • Built around your stack. Go deep on Keap, WooCommerce, or any tool whose built-in reporting isn't enough.
How you get it
  • Self-serve software you configure and maintain yourself.
  • Done for you. A dedicated analyst builds and maintains it. Live dashboards in 30 days.

Hyros

Ad attribution & ROAS

  • Yes. Multi-touch attribution and ad-spend tracking are the core of the product.

Sales pipeline

  • Some follow-through past the click, but coverage is limited. The focus is acquisition.

Fulfillment & operations

  • Not covered. Hyros stops at the point of sale and doesn't look at delivery.

Where the data comes from

  • Primarily ad-platform and tracking data, oriented around marketing.

Custom reports for the tools you live in

  • Reporting is built around attribution, not the day-to-day tools your team uses.

How you get it

  • Self-serve software you configure and maintain yourself.

BlinkMetrics

Ad attribution & ROAS

  • Yes. We build ad-spend and marketing-ROI dashboards too. We have customers running exactly this.

Sales pipeline

  • Full pipeline. Deals, stages, and velocity from your CRM (HubSpot, GoHighLevel, Keap, Pipedrive).

Fulfillment & operations

  • Yes. Work-order aging, job reopen rates, delivery, and ticket volume from the tools your team runs on.

Where the data comes from

  • Your first-party data, pulled directly from WooCommerce, WordPress/Gravity Forms, QuickBooks, Stripe, Keap, Help Scout, and 100+ more.

Custom reports for the tools you live in

  • Built around your stack. Go deep on Keap, WooCommerce, or any tool whose built-in reporting isn't enough.

How you get it

  • Done for you. A dedicated analyst builds and maintains it. Live dashboards in 30 days.

Ready to see the whole picture?

We won't try to sell you. It's an honest conversation about whether we can help, and we'll tell you if Hyros is the better fit.

book a discovery call

Why teams switch

Why teams switch from Hyros

These are the real reasons people have moved to BlinkMetrics.

They want more than ROAS

Attribution answers one question. These teams also need internal and operational dashboards that show how the whole business is actually running, not just which ad worked.

They want their own first-party data

Not just what an ad platform reports back. They want numbers pulled straight from the tools they actually use: WooCommerce, WordPress, QuickBooks Online, Stripe, Keap, Help Scout, and more.

They want to go deep on specific tools

The built-in reporting in Keap or WooCommerce isn't enough. They need custom reports and real insight into the systems they work in every day, well past ad performance.

What we see that stops at the click

Attribution tools end at the sale. The questions that decide whether a business is healthy live in operations, and that's where we have very little competition.

  • How many days has this work order been aging in your system?

  • What's your job reopen rate, and which crews or locations drive it?

  • How is delivery actually performing across your Asana or ClickUp boards?

  • Where are tickets piling up in your help desk, and what does that cost you?

  • How does every step connect, from ad spend to cash collected to work completed?

Common questions

Is BlinkMetrics like Hyros?

It can be. We have all the connectors, and we have customers for whom we do exactly what Hyros does: ad spend and marketing ROI. The difference is what happens after the click. Hyros stops at the point of sale, while we keep going into your sales pipeline, project management, help desk, and fulfillment. So we can do what Hyros does, plus the operational picture it doesn't touch.

Can you still do attribution and ROAS reporting?

Yes. Ad-spend tracking and marketing-ROI dashboards are a normal build for us, and we've done plenty of them. If precise multi-touch attribution is the single most important thing to you, Hyros is a focused, capable tool for that. We're the better fit when you want that view connected to the rest of the business.

Do I have to rip out Hyros to work with you?

No. Plenty of teams keep a tool they like for one job and use BlinkMetrics for the full operational picture. We'll pull from the data sources you already have and build the dashboards around how your business actually runs.

How long does it take to get set up?

Most customers have their core dashboards live in less than 30 days. After a kickoff call, our team handles the technical integration for you. No developers, analysts, or new software to learn on your end.

Attribution alone, or the whole picture?

That's exactly what a discovery call is for: an honest read on whether Hyros covers what you need, or whether seeing across marketing, sales, and fulfillment gets you there.

book a discovery call