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Your Walmart Marketplace orders, on the same dashboard as the rest of your business.

BlinkMetrics connects to your Walmart Marketplace seller account and puts your orders, units and returns next to your web store, ads and books. Our team builds the dashboards for you, so you stop assembling the same report out of downloads every week.

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Walmart Marketplace

Spreadsheets get you close, but they won't get you all the way

  • Endless CSV Exports
  • Hours to find an answer
  • Broken links, Zaps & formulas
  • Numbers are difficult to verify
  • Everything breaking as you scale

RIP spreadsheets. BlinkMetrics brings your reporting into live dashboards that show what's really happening in your business.

Easily connect to any business tool

We capture raw data from any platform and keep it updated continuously. You'll always have the live numbers, full history, and ability to drill into any KPI for the details that explain it.

BlinkMetrics scorecard with callout boxes

Get the reporting you never could before

Access custom reports with interactive dashboards & scorecards, giving you answers to questions you've never been able to answer easily. Look deeper into any number, explore trends, and slice & dice results by any segment.

Advanced custom reporting dashboards

Stay on track with real time visibility & alerts

Set clear goals, track progress in real time, and get alerts the moment a KPI slips or beats target. Acting proactively & not reactively means you're no longer the last to know.

Goal setting and real-time alerts

Keep your team in the loop and accountable

Keep goals front and center with reports designed for each person, team, or location — shared in real time to keep performance transparent and encourage accountability.

Operations scorecard for team accountability

Seller Center reports on Walmart. It does not report on your business.

Walmart Marketplace gives you real numbers, and it has been adding dashboards quickly. What it cannot do is show Walmart next to everything else you sell through, or hold a long enough run of daily history to see a trend. So the numbers get pulled into a spreadsheet, and the spreadsheet gets rebuilt every week.

Walmart Marketplace alone Walmart Marketplace + BlinkMetrics
History that keeps building
  • It rolls off. Walmart stores orders in the Order Management dashboard for up to 90 days, and the Orders API returns only the last 180.
  • It accumulates. We load what Walmart still holds the day you connect, then keep every day after that, so your history grows instead of ageing out.
Daily numbers over a long period
  • Fifteen days at a time. The item performance report caps a daily-granularity request at 15 days, so a year of daily figures means stitching together roughly 25 separate reports.
  • One continuous series. Order count, gross sales and units sold are daily figures from the day you connect, charted over any span you want to look at.
From a number to the orders behind it
  • A separate download. Order-level detail comes from a requested report, and Walmart retains a generated report for 30 days before it expires.
  • Click the number. Open any figure to the orders behind it, with purchase order, order date, product sales, order total, units and line count.
The period you actually want
  • Fixed windows. Refund, cancellation and on-time-delivery reporting offers 14, 30, 60 or 90 day buckets rather than the period you are asking about.
  • Your calendar. Any date range you choose, rolled up by day, week, month or quarter in your workspace timezone.
One report, every channel
  • Walmart Marketplace only. The data is real, but your web store, your other marketplaces and your accounting each report somewhere else.
  • Blended for you. A BlinkMetrics analyst builds the dashboards and puts your marketplace orders next to the rest of the business.

History that keeps building

Walmart Marketplace alone

  • It rolls off. Walmart stores orders in the Order Management dashboard for up to 90 days, and the Orders API returns only the last 180.

Walmart Marketplace + BlinkMetrics

  • It accumulates. We load what Walmart still holds the day you connect, then keep every day after that, so your history grows instead of ageing out.

Daily numbers over a long period

Walmart Marketplace alone

  • Fifteen days at a time. The item performance report caps a daily-granularity request at 15 days, so a year of daily figures means stitching together roughly 25 separate reports.

Walmart Marketplace + BlinkMetrics

  • One continuous series. Order count, gross sales and units sold are daily figures from the day you connect, charted over any span you want to look at.

From a number to the orders behind it

Walmart Marketplace alone

  • A separate download. Order-level detail comes from a requested report, and Walmart retains a generated report for 30 days before it expires.

Walmart Marketplace + BlinkMetrics

  • Click the number. Open any figure to the orders behind it, with purchase order, order date, product sales, order total, units and line count.

The period you actually want

Walmart Marketplace alone

  • Fixed windows. Refund, cancellation and on-time-delivery reporting offers 14, 30, 60 or 90 day buckets rather than the period you are asking about.

Walmart Marketplace + BlinkMetrics

  • Your calendar. Any date range you choose, rolled up by day, week, month or quarter in your workspace timezone.

One report, every channel

Walmart Marketplace alone

  • Walmart Marketplace only. The data is real, but your web store, your other marketplaces and your accounting each report somewhere else.

Walmart Marketplace + BlinkMetrics

  • Blended for you. A BlinkMetrics analyst builds the dashboards and puts your marketplace orders next to the rest of the business.

What BlinkMetrics reads from your Walmart Marketplace account

You add a Client ID and Secret once from the Walmart Developer Portal. From then on, your orders and returns sync automatically.

  • Orders, order lines, returns and your item catalog. Synced into your own data warehouse, as far back as Walmart's order window allows on the day you connect.
  • Four ready-made metrics. Order Count, Gross Sales and Units Sold by order date, and Return Count by return date, with Return Count scored so that fewer is better.
  • Click any number to see the orders. Every metric opens to the rows behind it, and returns open to return order, status, refund total and line count.
  • Agency ready. Agencies and consultants get a separate set of dashboards for each client brand, and each client can connect their own account through a shareable link without a login.

Read-only by design. BlinkMetrics only reads from your seller account. It does not change listings, prices, inventory or orders, and you can revoke the credentials at any time from the Walmart Developer Portal.

Complete visibility in 30 days. We will build your Walmart Marketplace reporting dashboard.

See your marketplace sales next to every other channel you sell through

book a discovery call

Questions from Walmart Marketplace sellers

What to know before you connect your seller account to BlinkMetrics.

  • What Walmart Marketplace data does BlinkMetrics pull?

    Your orders, order lines, returns and item catalog, through the Walmart Marketplace APIs. Your dashboards start with four metrics: Order Count, Gross Sales and Units Sold by order date, and Return Count by return date.

  • How far back does my order history go?

    As far back as Walmart allows. Walmart's Orders API returns only the last 180 days, so that is what we load when you connect. From then on your history keeps building with us, instead of ageing out as Walmart's window moves forward.

  • Will the numbers match Seller Center exactly?

    Not always, and we would rather tell you why up front. Gross Sales counts product charges only, so it leaves out shipping and tax, and it excludes cancelled and refunded units. When an order is refunded later, we apply that back to the day the order was placed. Seller Center reports sales before refunds, so the two will not agree on a day that contains a refunded order. Every metric opens to the orders behind it, so you can always see how a figure was built.

  • Do you pull fees, profit, advertising or inventory?

    No. This connection covers orders, units and returns. It does not pull referral or fulfillment fees, settlement data or profit. Walmart advertising lives in Walmart Connect Ad Center, a separate product, and stock levels are not part of this connection today. If profit reporting is what you need, say so on the call and we will tell you honestly whether we can help.

  • How often does it sync?

    At least once every 18 hours. Walmart Marketplace order data is daily-grained, so syncing more often does not make the numbers any fresher. If you need to watch sales hour by hour, Seller Center is the better place to look.

  • What do I need to get started?

    A Client ID and Secret from the Walmart Developer Portal, which you generate from your seller account. There is no software to install. Book a call, add the credentials, and our team builds your dashboards. If someone else administers the account, we can send them a link that lets them connect it without a BlinkMetrics login.

  • We are an agency. Can we report on several client brands?

    Yes. Each client brand gets its own dashboards, and each client connects their own seller account.

What customers say

I was worried I was going to have to do it myself. So, having you build us a custom reporting dashboard is perfect, and it'll auto-update!

Joia Doss, Fractional COO at Kids2Dentist

Joia Doss

Fractional COO, Kids2Dentist

read the Kids2Dentist story

For the first time, we can look at gross, fees, transfers — in a logical way that ties penny to penny with our general ledger.

Bob Arnold, CFO at Nolodex

Bob Arnold

CFO, Nolodex

read the Nolodex story

My worst enemy was my brain. With these reports and dashboards, I can step away for a few days while someone else reviews orders and makes smart decisions based on the data.

Jesse Nelson

Founder, DiabolikDVD

read the DiabolikDVD story

“The BlinkMetrics® team was incredibly responsive and patient.

Every time we asked, ‘Can it do this?’ the answer was 'yes' delivered with clarity, enthusiasm, and follow-through. We never once felt like our questions were treated as silly or unwelcome.”

Erik Jensen

Erik Jensen

Chief Strategy Officer, Predictive ROI

read the Predictive ROI story

Ready to see Walmart next to everything else?

Stop rebuilding the same report out of downloads. We build your Walmart Marketplace dashboard for you and blend it with the rest of your business, so every channel shows up in one place.

book a call to see what's possible